Dry Service Dry Cleaning Segmentation
Our Standard, Premium, and Luxury Product Acceptance Policy
Introduction: Why Don't We Accept Every Product?

At Dry Service, we define our dry cleaning service not by accepting every product, but by maintaining a specific quality standard. There are significant differences among textile products in terms of fabric quality, production standard, accessory durability, and lifespan.

Therefore, we consciously exclude certain fast fashion and low-quality segment products from our service scope. There are two main reasons for this:

Low product quality (poor dye, fragile accessories, low-grammage fabric)

Risk of damaging industrial dry cleaning equipment (broken accessories, melting prints, damage to filters and solvent systems)

These products also lower the perception of high service, trust, and quality that Dry Service represents. For this reason, our segmentation clearly differs from the classic fast fashion approach.

Dry Service Product Acceptance Segmentation

In Dry Service, products are evaluated in three main categories:

Standard Segment → High-quality ready-to-wear, robust production

Premium Segment → High-quality fabric, high expectations

Luxury Segment → High-end, designer, and couture products

⚠️ Note: Products from low-quality and fast-production brands such as LC Waikiki, Koton, and DeFacto are not included in our service scope.

1. Standard Segment (Dry Service Entry Level)
Definition of the Standard Segment

The Standard segment for Dry Service consists of brands that do not fall below a certain fabric and production quality, are suitable for industrial dry cleaning, and have good form and dye retention.

This segment is the lowest acceptance level of the Dry Service quality line. It should not be confused with fast fashion.

Standard Segment Features

Wool, cotton, viscose, linen and blends

Robust stitching and accessory structure

Dye and shape retention

Production compatible with dry cleaning machines

Brands Accepted in the Standard Segment (According to Turkish Demand)

Men's & Women's Ready-to-Wear – Classic and Smart Casual

Sarar

Kiğılı

KİP

Fabrika

Avva

Altınyıldız Classics

Damat Tween

Pierre Cardin (ready-to-wear)

Cacharel (classic collections)

Hatemoğlu

Sabri Özel

Vakko Basic (classic and simple products)

Women's Clothing (Quality Ready-to-Wear)

Roman

Perspective

Gizia (entry level collections)

Zühre

Setre

Latifa

Kayra

Tuğba & Vennn

Machka (basic products)

İpekyol (standard (Products made of fabric)

Products in this segment are cleaned using standard Dry Service procedures.

2. Premium Segment
Definition of the Premium Segment

The premium segment consists of products with higher fabric quality, more precise production, and higher customer expectations. Standard processes may not be sufficient for these products.

Features of the Premium Segment

High percentage wool, linen, silk, and blends

Knitwear, fine weave, and delicate dyeing techniques

Accuracy in measurements and form

Low tolerance for errors

These products undergo low heat treatment, special programs, controlled drying, and detailed quality control.

Premium Segment Brands (Highly Demanded in Turkey)

International & Domestic Premium Brands – Men & Women

Hugo Boss (ready-to-wear)

Lacoste

Gant

Tommy Hilfiger

Massimo Dutti

Beymen Club

Vakko Collection

Network

Ramsey

Hemington

Sandro

Maje

COS

Women's Clothing – Premium Segment

Ipekyol Premium

Machka

Twist Premium

Vakko Woman

Gizia

Nihan Premium

Nocturne

Selma Çilek

Rue

BAQA

Arzu Kaprol (ready-to-wear)

Premium Knitwear & Outerwear

Knitss

AllSaints

Gerard Darel

Ted Baker

3. Luxury Segment
Definition of the Luxury Segment

Luxury segment; High fashion encompasses limited-edition products with very high price tags. At this stage, dry cleaning becomes more of a textile preservation and restoration process than a cleaning service.

Luxury Segment Characteristics

Cashmere, pure silk, alpaca, vicuña

Handcrafted details and couture

Very high product value

Product-specific processing requirements

Luxury products are evaluated individually, often treated as a single item – single machine/hand process.

Luxury Segment Brands (High-End & Designer)

International Luxury Brands

Chanel

Dior

Louis Vuitton

Hermès

Gucci

Prada

Saint Laurent

Balenciaga

Fendi

Bottega Veneta

Valentino

Celine

Givenchy

Loewe

Brunello Cucinelli

Loro Piana

Zegna

Kiton

Tom Ford

Turkey Designer & Couture

Vakko Couture

Beymen Designer

Dice Kayek

Özgür Masur

Raisa Vanessa

The Meaning of This Segmentation for Dry Service and the Customer

Maintaining quality standards

Machinery and equipment safety

Appropriate processing for the product

Transparent and consistent pricing

Long-term customer satisfaction

Conclusion

Our goal at Dry Service is not to buy every product; Our goal is to provide the right service for the right product.

Therefore, our product acceptance is limited to brands that:

Are not fast fashion,

Above a certain quality threshold,

Comply with dry cleaning standards.

This page is the primary reference document for our product acceptance policy and pricing approach.